Tutlayt D Tmagit Deg Yigalisen N Tnezzut Deg Temdint N Bgayet
اللغة والهوية في اللافتات التجارية لمدينة بجاية.
DOI:
https://doi.org/10.33705/1111-018-001-018Keywords:
commercial signs, Identity, urban sociolinguistics, Béjaïa, Amazigh languageAbstract
This article explores the integration of symbolic Amazigh terms into French-language commercial signs in Béjaïa, analyzing their role as identity markers through a linguistic and socio-cultural lens. It examines historical place names, royal figures, and concepts of unity and pride, revealing a cultural revalorization effort against globalization. The study investigates the strategies behind this linguistic choice and its impact on Amazigh identity, using field observations, semiotic analysis, and interviews with shopkeepers and customers. It highlights how these signs reflect both a sense of belonging and commercial motives, showing that including Amazigh words is a deliberate act to preserve and promote cultural heritage in an urban setting.
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Tisɣunin :
1. Landry et Bourhis (1997) Journal of Language and Social Psychology, vol. 16, n° 1.
2. Landry, Rodrigue et Bourhis, Richard Y., 1997, Linguistic Landscape and Ethnolinguistic Vitality, Journal of Language and Social Psychology, vol. 16, n° 1
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Copyright (c) 2025 Yacine Yacine, Moussa Imarazene
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