اللغة والقصد التواصلي في الخطابات الإعلامية: الخطاب الإشهاري أنموذجا

Language and communicative intent in media discourses: The publicity speech is a model

Abstract

Language is the essence of every study since ancient times because it is the basis for constructing meanings and communicating purposes to listeners. Thus, the trend of recent studies was from systematic study to contextual study. His interest in the function of language that it performs in a combination of different contexts and aspects to reach its communicative goals. Media discourses are considered the talk of the hour due to their wide spread. It is formulated in contemporary language, by employing various methods of persuasion, and in a language circulating among the public, as it carries within it implicit goals aimed at achieving its goals. Therefore, the problem raised is: To what extent does language contribute to achieving the communicative intent in media discourses?.