التنوع الثقافي عبر برامج التلفزيون الجزائري ، الأمازيغية: قراءة في الدلالات والتمثلات.

of semantics and représentations

Abstract

 The study tries to identify the media treatment of the components, éléments and symbols of the Amazigh culture and heritage through public and privâte Algerian television programs, considering that the Amazigh culture is part of the cultural diversity that Algeria is rich in, and the media has an important role in highlighting and appreciating the cultural component, starting from introducing it to promoting and preserving it. Through its transmission and transmission over the generations, in addition to its role in attracting tourists from various parts of the world. The study which relied on the technique of content analysis for the most important program episodes in Arabic and Amazigh, concluded that there are few such programs that dealt with the subject of Amazigh culture and considered it an aspect of Algerian cultural diversity, a number of results, the most important of which are: - Considering the Amazigh culture, with its different dialects and components, as part of the Algerian culture and national identity. - The (time) programmatic space devoted to Amazigh culture or Berber speaking paragraphs is very small in the programmatic network of public and private TV channels. - Limiting the Amazigh culture to the folkloric aspect (dance and folk singing, traditional dress, etc.) and neglecting the intellectual literary héritage linked to the collective imagination, which appears in the novel, myth., poetry and the folk tale